Traditional Media Lagging in Share of Localized Marketing Spend; Experiential … – MarketWatch (press release)

Traditional Media Lagging in Share of Localized Marketing Spend; Experiential
MarketWatch (press release)
"Localization is the name of the game for national brands with significant field, channel, or network marketing organizations," states Donovan Neale-May, executive director of the CMO Council. "The CtoB mindset of today's market requires brands to move

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